Our omni-channel content approach to digital ensures our brand activations reach all key digital areas, quickly. From TikTok to Instagram, our deep dive driven strategies provide a platform for activations where it matters!
A 6-month, multi-faceted, video-driven campaign, deployed across TikTok, Instagram and YouTube, allowing us to reach and engage key users, where they’re most active online.
To appeal to the Gen-Z audience, our content strategy needed to be dynamic, focused and optimised for a range of digital deployments, including a TikTok presence which we launched on behalf of the brand (the first pen brand in the UK to do so).
Clicks to point of purchase
Instagram channel growth
Views across all channels