Omnichannel digital product launch

<p>Our omni-channel content approach to digital ensures our brand activations reach all key digital areas, quickly. From TikTok to Instagram, our deep dive driven strategies provide a platform for activations where it matters!</p>

Omnichannel

IPHONE_GRID_UNIBALL@2x(3).jpg

UNIBALL_MULTI_DEVICE@2x.webp

<h2>Uni-ball On-Point</h2><p>&nbsp;</p><p>A 6-month, multi-faceted, video-driven campaign, deployed across TikTok, Instagram and YouTube, allowing us to reach and engage key users, where they’re most active online.&nbsp;</p><p>&nbsp;</p><p>To appeal to the Gen-Z audience, our content strategy needed to be dynamic, focused and optimised for a range of digital deployments, including a TikTok presence which we launched on behalf of the brand (the first pen brand in the UK to do so).</p>

UNIBALL_GRID@2x(1).jpg

Influencers

<p>Our mantra is simple. Influencer activity done right. We work closely with leading influencers to ensure they are happy and our clients get results. It's all about good relationships!</p>

<h2>Fully Active with Content</h2><p>&nbsp;</p><p>We do influencer activity properly, here's how:</p><p>&nbsp;</p><ul><li>&nbsp;Our extensive vetting process benchmarks influencer performance utilising deep insight tools, providing us with a true understanding of engagement and influencer relevance.</li><li>Extensive briefing and communications with influencers ensure content creation with an authentic look and feel to match your brand or campaign</li><li>Experience in generating photo and video content ensures all campaigns have a multi-platform impact</li></ul>

Digital Games

Live Broadcast

<p>Our pioneering approach to LIVE videos has seen us enhance digital comment and engagement increases of over 100x that of typical content. Powerfully deployed for maximum impact, to promote key campaigns, or as drivers of e-commerce.</p>

<h2>Go Live With Your Audience</h2><p>&nbsp;</p><p>Orbital was recognised for developing an innovative social media campaign for Sudocrem; pioneering the use of Facebook LIVE within the OTC consumer healthcare industry and making Sudocrem the first licensed medicine to use live video for a promotional purpose. Hitting the LIVE trend early allowed Sudocrem to monopolise on the new technology, with some videos hitting 20,000.</p>

<p>The team also secured an award at the OTC Marketing Awards. The OTC Awards celebrate the best of the British OTC consumer healthcare industry, with award nominations selected by more than 60 judges, so this was a big achievement in what was previously unchartered waters. Aside from the award, Orbital was proud of its contribution to the industry and development of marketing possibilities for medically licenced products. The campaign also led Orbital to provide the PAGB with advice and parameters on how to assess and audit Facebook LIVE activity and has set the benchmark for all future industry activity of this type.</p>

Omnichannel

Services

Description

Uni-ball On-Point