• Photography
  • UI / UX
  • Animation
  • Social Media


Orbital have worked with this iconic brand for over 15 years, first establishing their social media presence and now dominating the hugely competitive parenting product landscape in over 35 international territories.

Constantly Evolving Nature of Sudocrem

Our extensive experience working with this household favourite has seen us work in every avenue of digital. As an example, in 2020 alone and using a social media first strategy, we reached 110,000,000 people and engaged 600,000 of them, in the UK alone and picked up 4 awards for our innovative strategies.

  • 110,000,000 people reached
  • 600,000+ engaged
  • 4 awards

One Brand, Multiple Products

We’ve helped the brand dominate the market and increase sales and brand value by 5% YOY. 


It’s estimated that the value of activity is around £5m when compared to TV advertising – every year! 


We’ve implemented pharmacovigilance and adverse event reporting structures, developed numerous websites (UK & international) for the brand, and have most recently deployed our AI technologies to reduce costs and increase online conversion.