Digital storytelling has the power to change your brand. Our social media content creation team has over 15 years of experience in creating effective and impactful strategies driven by social content.
Orbital have spent over 15 years launching and building consumer healthcare brands via digital, with much of this activity being spearheaded across social platforms.
The opportunity to grow and harness loyal digital communities on each platform, create funnels, then drive sales, or extrapolate research is essential to a successful digital strategy.
The award winning Sudocrem Facebook LIVE campaign contained a variety of pioneering features that engaged users, developed reach and encouraged viral dispersal. These features included:
90-year-old Superbrand, Sudocrem, wanted to reaffirm its position in the market as the No.1 nappy rash brand, but without the cost and time restraints of engaging a new RCT.
In 2022, POSCA, the UKs leading paint marker, launched its first new paint format in years – the MOP’R. A paint pen for big lines, chunky art and limitless creativity, the MOP’R launch presented itself as an extensive social media opportunity and the ideal excuse to mobilise the diverse street art community, inspiring them with a range of TikToks, Reels, How-To-Guides, Instagram posts and pop-up competitions.
Owned by the Mitsubishi Pencil Company, POSCA is the UK’s leading paint marker brand, and allows you to customise and personalise almost any surface. With a huge world-wide following of creative fans and followers, POSCA is a powerhouse in the street art world.
In 2022, Orbital saw the opportunity to take this up a level, especially in the micro-video sphere, i.e. TikTok and Reels. The challenge was how to create meaningful content featuring POSCA whilst showcasing real artists using the products in a range of exciting and dynamic ways.