Background

Mitsubishi Pencil Co is an iconic industry leader, selling billions of pens each year across 100 international territories. Key brands include Uni-ball & POSCA, each with an extensive product range. Orbital have delivered a ‘digital first’ strategy, acting as Mitsubishi Pencil Co’s sole marketing agency, for over 5 years.

A rapidly expanding product portfolio has given Orbital plenty to do in achieving number 1 status, in multiple markets.

Approach

A fantastic range of products has required the support of an extensive digital marketing programme, in multiple international markets. This has generated an explosion of consumer advocacy, that delivers increasing sales growth, year after year.

Working directly with some of the hottest creative talent, we’ve developed a unique brand awareness that marks out each NPD launch as an important date in the calendar for artists and creatives everywhere.