Brands are exploring the capabilities of augmented reality (AR) as part of their lead generation process in a bid to create sales through the joy and play of experimentation. AR gives us an enhanced and interactive experience of reality by bringing virtual elements to our real-world environments. Brands are now getting in on the experiential…
If you look at it objectively, this should be the year for virtual reality (VR). Billions of people are stuck at home, but longing to seek an escape without endangering anyone. Life in lockdown has been challenging for all of us, and it seems like VR was tailor made for exactly this. VR has struggled…
Have you ever sat down with someone and found yourself counting the minutes? Probably – we’ve all had those meetings! But you’ve probably also had conversations that fly by, and you’re so wrapped up in the stories being told that you lose track of time, and before you know it, it’s two hours later. The…
Covid-19 has created a lot of new challenges for us, and more specifically for the healthcare industry as they work tirelessly to not only fight but beat this virus once and for all. Experts are drawing on every tool they have to find new ways to not only protect people against the virus, but understand…
An innovative asthma training app, developed in Stowmarket, will be available to download for free, nationwide, for the next 12 months to aid children’s self-care of asthma. With research suggesting that 97% of children misuse their inhaler,[i] MySpira, a pioneering metered dose inhaler training app, uses the latest augmented reality (AR) technology, in combination with…
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