Over many years, Orbital has worked extensively for Swizzels Matlow, owner of Britain’s most iconic sweet brands. The opportunity to be innovative and creative with such an important stable of brands has helped drive exceptional growth and market share.
Groundbreaking social and digital engagement strategies have attracted new consumers and reengaged old ones. Achieving cost-effective brand recognition, word of mouth and sales growth.
A key aspect to our activity for Swizzels Matlow has been the development of unique live social media broadcasts. These have produced staggering levels of reach and engagement, which has translated into sales growth of long established products and helped to launch new products into the market place.
As an early adopter of live social media broadcasting, we’ve been able to break new ground in delivering playful and engaging campaign content. Results have substantially exceeded return on investment seen on all other comparable media channels, including TV.