Influencer marketing has its roots in online communities and forums, where the most active users influence other members….
11th April 2019
What’s In a Story?
We are surrounded by stories. Everywhere you look, a story is being told, thought or lived. This might sound like a big abstract concept, but it’s absolutely true. We can’t get enough of stories in our lives, and the more we see, the more we want to see….
7th February 2019
Social engagement mistakes made by brands
A successful social media strategy requires clarity and alignment between the brand and its communities; if this is missing then the engagement will be disappointingly low. In addition, a focus on growing large communities to increase engagement will likely also lead to failure if the brand cannot recognise that their community of 10,000 highly engaged…
13th March 2017
Early insights from our Love is in the AIR campaign for uni-ball
As marketers we all live for that moment of brilliance when we conceptualise a campaign that we just know will deliver on EVERY level. It’s then just down to the client to be convinced of course. I guess it’s a bit like writing a song, sometimes it can take years, other times ‘BANG’, it appears…
18th February 2017
What makes the ideal pharmaceutical social media marketing agency
10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and…
17th January 2017
