With its potential to become the defining technology of the 21st century, artificial intelligence (AI) is appearing in a swathe of applications in healthcare, agriculture, energy, traffic, art and commerce. AI’s far-reaching potential and successful deployment will transform business, skills and employment in the future. Rather than robots that rob jobs, AI is all…
Based on the latest industry insights and leading trends, we explore how social media is helping to achieve return on investment goals (ROI), drive innovation and create loyal communities of brand advocates. With brick-and-mortar marketing channels completely closed or largely unavailable, brands rely on their virtual platforms to build brand awareness, launch their products and…
Brands are exploring the capabilities of augmented reality (AR) as part of their lead generation process in a bid to create sales through the joy and play of experimentation. AR gives us an enhanced and interactive experience of reality by bringing virtual elements to our real-world environments. Brands are now getting in on the experiential…
If you look at it objectively, this should be the year for virtual reality (VR). Billions of people are stuck at home, but longing to seek an escape without endangering anyone. Life in lockdown has been challenging for all of us, and it seems like VR was tailor made for exactly this. VR has struggled…
Have you ever sat down with someone and found yourself counting the minutes? Probably – we’ve all had those meetings! But you’ve probably also had conversations that fly by, and you’re so wrapped up in the stories being told that you lose track of time, and before you know it, it’s two hours later. The…
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