Artificial Intelligence (AI) and healthcare. Not necessarily an industry and technology that you may think of putting together, but they make a surprisingly effective partnership….
Around this time of year, strategists and experts reveal their predictions for the year ahead. We see it a lot in technology in particular, with a new set of observations every year, and a review in December of how right (or wrong) they actually were….
There’s no question about it – 2019 is the year of augmented reality (AR) technology. Already, industry leaders are predicting that the AR industry could approach a user base of 3.5 billion by the end of 2019, with revenue opportunities estimated at $85 billion (£66.6 billion) within five years….
Now, marketers recognise the huge potential AR has to grab our attention and allow us to engage with brands we love. It can tell a brand’s story and effectively integrate us into that story. New technology can often be viewed as a gimmick when first entering our consciousness. This is partly because we don’t fully…