Looking ahead at how VR is set to shape brand activities in the coming years, we can see the business cases for VR-based solutions are quickly ramping up. In recent years, virtual reality (VR) has made its name in the gaming, entertainment and simulation spheres. VR headsets became all the rage and even became a…
Impactful and transformative, artificial intelligence (AI) has the potential to define a century with its technological capabilities to revolutionise many areas of our lives, including healthcare, education and business. Our recent Global AI Festival with telecoms giant, BT, delved into the world of artificial intelligence (AI) and how its technological advancements reach far and wide….
Increasingly, businesses are exploring the role artificial intelligence (AI) can play in their social media strategies to help manage social processes while optimising their social presence and return on investment (ROI). With artificial intelligence (AI) tipped as having the potential to become the defining technology of the 21st century and with the number of people…
With its potential to become the defining technology of the 21st century, artificial intelligence (AI) is appearing in a swathe of applications in healthcare, agriculture, energy, traffic, art and commerce. AI’s far-reaching potential and successful deployment will transform business, skills and employment in the future. Rather than robots that rob jobs, AI is all…
Based on the latest industry insights and leading trends, we explore how social media is helping to achieve return on investment goals (ROI), drive innovation and create loyal communities of brand advocates. With brick-and-mortar marketing channels completely closed or largely unavailable, brands rely on their virtual platforms to build brand awareness, launch their products and…
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